September 13, 2021
When done right When done correctly, customer service automation can create
improved customer experiences for both customers and call center agents alike.
Automation of customer service using AI is the
next step in knowledge management. It increases employee engagement and
satisfaction, enhances sales, and provides you with the data you require to make
better business decisions.
Automating customer service processes
In a typical six-minute customer service call, representatives spend 75
percent of their time doing manual research. Automating customer support can
reduce the amount of effort needed to identify the best solutions for customers.
AI helps support agents concentrate on more difficult tasks, not just routine
tier-1 assistance requests, by rapidly solving customer problems.
Automating customer service has many benefits, such as:
Make proactive decisions
AI-driven automation offers a level of responsiveness human beings can't
match. Chatbots and virtual assistants are able to assist customers with
problems with customer service by recognizing them and responding in real-time
via FAQs or other online services. They also can do this across various
platforms and devices. The number of complaints from customers decreases and the
level of satisfaction increases.
One time training
Recent research found the average cost for training a single agent in a call
center is $7500. The high rate of turnover among call center employees is well
documented and could lead to increased expenses. Automated customer service
platforms offer significant savings in time and expenses as they incorporate AI
giving your employees the ability to easily get the support they need to
succeed. This could result in a decrease in attrition. The system does not need
to be retrained, even though it continuously enhances and improves the knowledge
base of your company.
All time on
Time zones, local holidays, different work hours. All of these are irrelevant
when you can solve customer inquiries and issues 24/7. Customer service that is
available 24 hours a day makes it clear to your customers that you value their
time. It creates trust, loyalty, and enhances your brand.
Innovative cost-saving technology
customer service
automation offers advanced levels of service at a fraction the cost of
traditional approaches. It's been estimated that automated solutions like
chatbots could provide anywhere from a 60 to 80 percent savings over the
human-powered service.
The final thing is that AI-driven technologies provide your company the
ability to scale AI with unprecedented speed. Interactive solutions like FAQs
and online manuals can be made available simultaneously with new products and
services. Chatbots can be activated immediately to respond to the inevitable
increase in calls.
Artificial Intelligence to Improve Customer Engagement
International keynote speaker and expert in marketing Dan Gingiss says "AI
has opened up a lot of possibilities on the customer experience (CX) front."
Furthermore, AI is, according to him, can go far beyond chatbots in humanizing
CX. Technology and human beings working together is what he believes will yield
the most effective results. AI-validated, data-driven solutions for customer
service that are based on human behavior will provide faster, more user-friendly
CX and more efficient business processes for the company. Increased customer
satisfaction is the consequence of AI and humans working together. This leads to
higher retention rates as well as a healthier bottom-line.
Customers are empowered to assist themselves, which saves a significant
amount of time and lets them quickly implement a solution. Customers can access
the information they require anytime, anywhere, on any device at any time they
need, without having to contact an agent.
Customers are more likely to utilize self-service options than human
interaction. According to an Salesforce survey, nearly 75% of Millennials think
that calling a customer is the most effective solution to customer service
problems. The tech-savvy generation prefers to solve their issues by using
chatbots, YouTube explainer videos and FAQs. The next generation will likely be
more self-sufficient. Implementing customer service automation options in place
today will only improve customer engagement rates moving forward.
Data collection lets you mix big data, AI, and machine learning to deliver
unparalleled levels of personalization throughout the CX. From simple product
and service suggestions to sites that are redesigned in real time to satisfy a
customer's specific needs, you're able to use personalization to enhance
journeys customer service interactions, increase conversion rates, and increase
repeat business. Because your agents have access to the same information and
data, they can offer a high-quality CX customized to meet each client's
individual needs.
The future of AI-powered Customer Service
If you're looking to improve customer engagement in your organization's call
center, AI customer service automation offers the reliable and accurate
assistance customers demand. KMS Lighthouse's AI and automation capabilities let
customers enjoy a truly seamless CX and reduce the time spent handling customer
calls by half. Deep analytics provide customers with insights into interactions
with customers and chatbots assist customers with their constantly changing
needs.
What's the final word? Self-service is great, but when a customer prefers to speak with an agent live, AI customer service solutions provide those agents with the necessary tools to be able to respond to inquiries quickly and efficiently , which will allow them to provide a superior customer experience and feel good about the work they've done.
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09:41 AM
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